Miles Davis The Birth of Cool free essay sample

The series of compositions this roof produced over the next two years touched off the cool Jazz movement. It also Inspired dozens of musicians that would follow. The Birth of the Cool Is unique In that the Individual tracks created In 1948-1949, were not assembled and released In a collective album until the late sasss. And though its been over sixty years since the collective release of the Birth of the Cool album, the tracks are still acclaimed as some of the greatest Jazz recordings ever made. Howard Reich, an author with the Chicago Tribune, states that Part of the allure of Birth of the Cool surely owes to the gifts of the Instrumentalists (Howard AE). I have to agree with this reviewers statement. The musicians that Davis amassed to help produce the works of the Birth of the Cool was a truly remarkable ensemble. They formed a fluidly functioning group, using elements of both the big band and bebop styles- but fully embraced neither. We will write a custom essay sample on Miles Davis: The Birth of Cool or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Davits expressive, anti-virtuoso trumpet was a wonderful accompaniment to Gerry Mulligans baritone sax.Other musicians rotating wealth the note Included: French horn players, Junior Collins, Sandy Goldstein and Gunter Schuler; drummer Max Roach; pianists John Lewis, Kenny Clarke and AY Hag: bassists AY Mimicking and Joe Sultan; Lee Zionist on alto saxophone; and trombonists J. J. Johnson, Mike Sherwin and Kaki Winding. Singer Kenny Haggard also complemented one track. Nevertheless, It was the Innovative arrangements, Influenced by classical music techniques, which made the Birth of the Cool album a success and marked a major development In post-bebop Jazz.These pioneering compositions were brilliantly created by a collective writing group, with Evans and Gerry Mulligan (Evans protog) eloping to write much of the material. The group kept things short and concise, keeping the focus on the tones and tunes of the tracks. This virtuosity led to elegant, relaxing, stylish mood music as the end result. This was the very thing that came to define West Coast or cool Jazz. The repertoire would further go on to chart new territory In big band music, eventually leading to the equal-orchestral music produced by Davis and Evans in the late sasss and early sass.There are twelve tracks that make up the compilation of the Birth of the Cool album. These 12 tracks can be further broken into four groups: The first group imprisoning of two fast tempo pieces; the next grouping comprising of five upbeat pieces; the third grouping of three bluesy feel tracks; and, lastly, the two slow tempo harmonies. 2) Bud is short in duration, but is very fast and energetic- Miles, Zionist and Winding all deliver great solo parts. 1) Jeer the quintessence of cool Jazz wherein Miles and Gerry show off their soloing abilities playing with precision and confidence. ) Deception is a very up- beat piece incorporating the ride cymbals and walking bass with a kind of tension- building theme sequence. It has a great solo from Miles. 3) Godchild another up- eat piece has an exciting swing style ambiance. All the lower instruments contribute to it, making it a fun, playful track. Miles and Winding offer nice solos as well. 4) Rocker is an up-beat, yet, piano-less piece that utilizes the ride cymbals. Mulligan creates some soft dissonances as the voices move, but it happens so fast that it isnt disconcerting to the listener. ) Rouge is a very fun piece with string bass and a distinct piano solo. 1) Venus De Mill has a fairly laid-back Latin feel. This tune was Just nice to sit back and listen to with wonderful melody and harmony. 2) Publicity is a stressful arrangement that seems vaster than nine musicians. Mulligan starts with a great sax solo and Miles leads in with the group and then heads into playing a fine solo. 3) Israel is very powerful in structure and composition. This song blends the traditional blues with modern harmony (some of the chords are dissonant clusters) and counterpoint.There is a trumpet solo by Davis. 1) Moon Dreams is a ballad played with a slow solemnity that makes it a classic. The ensemble playing of this piece is beautiful. 2) Kenny Highroads vocal feature titled Darn That Dream. This piece has a slow tempo, accompanied by a piano laying in the background throughout the song. In the middle composition is an outstanding solo by Miles. It is hard to pick a favorite track in such a brilliant production. However, one particular piece- Move- hangs in my mind as it has the unique feature of paired instrumentation.In Move melody is provided with the pairing of alto saxophone and trumpet; the baritone saxophone and tuba supply counterpoint; and the trombone and French horn deliver harmonies. Move reflects the bands chemistry and the arrangement is very innovative. It is an arrangement that could naturally carry solos and Miles, Zionist and Roach deliver them well. Another mentionable piece is Bud. Though this album is commonly viewed as a departure from traditional bop, a few of the tracks, to include Bud do feature tunes that are considered close to the bop style. Bud takes the classic bebop tune and plays it cool. Bud also has the band bookbinding solos by Davis, Mulligan, Zionist, and Winding, which is similar to a bebop head arrangement. Throughout time, Birth of Cool has had a few detractors whove dismissed it as boring and bland. However, in my research, the majority of listeners have really been taken by what Davis and his note accomplished. Howard Reich wrote: Birth explosive, sass bebop to sass cool (Howard A;E).

Same sex marriages

Same sex marriages Introduction Homosexuality or the gay culture has been a controversial topic of discussion in virtually every community in the world. Different people subscribe to various traditions rooted in religion or community customs that have varied views on gaysim. Religion condemns and does not all accommodate people who have sexual relation with people of the same gender (Wardle, 2003, p106).Advertising We will write a custom essay sample on Same sex marriages specifically for you for only $16.05 $11/page Learn More Islam, Christianity and even the traditional religions in Africa or elsewhere in the world have perennially had consensus on homosexual relations. Though some Christian denominations in the UK have relaxed a bit and consecrated gay bishops as church leaders, conservatism still remains in the church as far as gaysim is concerned. Even contemporary communities like that of the US where people have embraced liberal tendencies and freedom of people to do wh at they like is prevalent, homosexuality and same sex unions are frowned upon (Pinello, 2006, p 69). Religion plays an important role in such popular views but again, it shows how deeply rooted the notion that only heterosexual relationships are normal is. According to the Lesbian and Gay Movement, Same sex marriages have become political pet subjects alongside other ethical issues like abortion (1989, p. 35). In Europe and the United States, it is one of the campaign perspectives that voters carefully consider before voting for a candidate to elective office. Same sex marriages or unions elicit strong emotions and the perspectives through which it can be looked at are numerous (Staver, 2004, p 278). Personal opinion which shapes popular opinion is one of them. Homosexuality and the constitution is another one as is the rights of individuals to choose what suits then so long as no one is directly affected. Religion too forms one of the major platforms on which same sex marriages can be discussed. Throughout history, attempts have been made to make it legal for same sex couples to be recognized by the law and live a normal life like that of heterosexual couples (David Caroline, 2009, p. 96). The campaigns have gained momentum in the 21st century and a number of countries have succumbed to the pressure to legalize or are seriously considering relaxing the stringent laws that bar same sex unions. Perspectives on same sex marriages Popular opinion on same sex marriage Views about same sex marriages are closely linked to the question of if homosexuality is a choice or innate driven feeling (Wilcox Rimmerman, 2007, p. 11). A majority of populations in virtually all countries of the world have an unfavorable view about same sex marriages. However many people are warming up to the idea that two people of the same gender can be married and can raise a family together.Advertising Looking for essay on ethics? Let's see if we can help you! Get your first paper w ith 15% OFF Learn More According to Wilcox Rimmerman, vies about same sex marriages have thawed same way the inferiority attitude towards black people changed over time. In the case of racism, it is a matter of choice for a white person to discriminate a black person for example (Alderson Lahey, 2002, p. 55). There was absolutely no biological evidence supporting that. However, there is biological evidence nowadays supporting homosexual behavior in human beings; because of that, the public has started to accommodate the idea of same sex marriages. Same sex marriages and the constitution The constitution recognizes people’s universal and fundamental right to marry (Gerstmann, 2004 p. 3). Same sex marriage is a constitutional issue whose debate has not reached any logical conclusion. There is debate if same sex coupled should also enjoy the right to adopt children as heterosexual couples. Whether they should be treated as minority groups same as those based on race, gender, ethnicity or national origin (Fuchs Boele, 2003). Questions are also abounding if the gay activists are asking too much and if they are asking the government to endorse homosexuality (Bardes Shelley, 2008, p 28). Netherlands was the first country to legalize same sex marriages in April 2001. Many other countries have so far allowed quasi-marital same sex, like South Africa, Norway, Sweden and Iceland (Nocotera, 1993, p 75). In the United States, the constitutionality of same sex marriages as said earlier has created a confusion that has provided little direction. The issue is characterized by court rulings which partially advocate for same sex marriages while technically there is no law enacted to that effect (Brewer, 2008, p. 87). For instance, in 1993, the Supreme Court of Hawaii ruled that the ban on same sex marriages violated the equality that the same constitution sought to protect. Similarly, the Supreme Court of Vermont rule that same sex coupled were entitl ed to all the constitutional rights that heterosexual couples enjoyed if not marriage itself (Gerstmann, 2004, p. 5). Such court decisions add to the complexity and unclear direction surrounding the issue of same sex marriages. Religion and same sex marriages Christians, Muslims and all other religious people like any other people in the constitution have their own individual views about what the society should be. Many religious Americans believe that there is only one side of the debate about same sex marriage (Saucier Cawman, 2004 as quoted in Wilcox Rimmerman, 2007, p. 106). For Christians who avidly follow bible teachings, it is immoral beyond words to condone gaysim leave alone same sex marriages. According to Wilcox and Rimmerman, the bible has not always been definitive on a numerous issues in the society.Advertising We will write a custom essay sample on Same sex marriages specifically for you for only $16.05 $11/page Learn More However when it c omes to gaysim the book minces no words. The Bibles is absolutely clear about the immorality posed by allowing same sex marriages. Both practicing and believing Christians can never accommodate the view that marriage between two people of the same gender is sanctioned by traditional beliefs (Wilcox Rimmerman, 2007, p. 105). Gay activists have always countered that the right to be gay is a civil right as well as a religious right (Andryszewski, p. 10). Conclusion There are many more numerous views about same sex marriages in the United States and world over (Pinello, 2006, p 86). Homosexuals have a point when they argue that they have rights as individuals and couples under the constitution to do whatever they feel is right for them. At the same time, constitution that protects these individuals is rooted in strong religious traditions that it will be hard to go against (Cahill, 2004, p. 209). Lack of political will has also derailed any progress that gay people could have made due to fear of political backlash. Gay people have however managed to piece together different sections of legislations and court rulings in many countries and the US that help them live a near normal life. They can jointly own property, adopt children and live together without fear of attack (Stockland, 2007, p 47). For the time being, they have to contend with the reality that most people are against their instance that they be recognized under the law. References Alderson, K. Lahey, A. K. (2002). Same-sex marriage: the personal and the political. London: Greewood Publishing Group Andryszewski, T. (2008). Same-Sex Marriage: Moral Wrong Or Civil Right?. Minneapolis: Twenty-First Books. Bardes, A.B., Shelley, C. M. Schmidt, W. S. (2008). American Government Politics Today. London: Cengage Learning.Advertising Looking for essay on ethics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Brewer, P. (2008).Value war: public opinion and the politics of gay rights. London: Rowman Littlefield. Cahill, R. S., (2004). Same-sex marriage in the United States: focus on the facts. Oxford: Lexington Books David, K. Caroline, S. (2009). Choices in Relationships: An Introduction to Marriage and the Family. New York: Cengage Learning Fuchs, A Boele, W. (2003). Legal recognition of same-sex couples in Europe. New York: Intersentia nv. Gerstmann, E. (2004) .Same-sex marriage and the Constitution. Cambridge: Cambridge University Press. Lesbian and Gay Christian Movement (1989) .Same-sex relationships: a Christian contribution for discussion. NY: LGCM. Nocotera, M. A. (1993). Interpersonal communication in friend and mate relationships. New York: Suny Press. Pinello, R. D. (2006). Americas struggle for same-sex marriage. Cambridge: Cambridge University Press. Staver, D. M. (2004). Same-sex marriage: putting every household at risk. Nashville: BH Publishing Group. Stockland, M. P. ( 2007). Same-Sex Marriage. Chicago: ABDO A family Educational Publishers. Wardle, D. L. (2003). Marriage and same-sex unions: a debate. New York: Greenwood Publishing Group. Wilcox, C. Rimmerman, A. C. (2007). The politics of same-sex marriage. Chicago: University of Chicago Press.

Contract Law Article Example | Topics and Well Written Essays - 2250 words

Contract Law - Article Example However, in February 2001 Junior Aids forget to send a representative to one of the major retailers during one 2 week period and miss a small order from that company. Infasuck, who have been looking for an opportunity to replace Junior Aids, immediately repudiate the agreement and claim damages: In order to be able to assess Junior Aids Legal Position it is necessary to examine the ways in which a contract can be repudiated. The starting point in this type of situation is to examine the terms of the contract to determine whether there has been a breach. This will enable a conclusion to be drawn as to the rights of the parties in terms of repudiation of the contract. In law either party might be entitled to repudiate the contract. In this particular situation Infasuck Ltd might be entitled to repudiate the contract because the other party has not adhered to a clause in the contract. In order to decide whether repudiation is likely to be authorised by the court it is necessary to examine the content of the contract to determine whether the clause amounts to a condition. In this particular situation it is obvious that Clause 6 amounts to a condition as the agreement is that Junior Aids will visit the groups at least once a week. ... As a result of this lateness the plaintiff failed to attend rehearsals which were viewed as a lesser part of the contract. The court held that there had been a breach of the warranty to attend the rehearsals but that the defendant was only entitled to compensation for this loss and was not entitled to repudiate the contract. In some cases the court will not allow the parties to repudiate if a substantial part of the contract has been performed before the breach occurred. This was the case in Hong Kong Fir Shipping2 where the court found that as a substantial part of the contract had been completed the plaintiff was only entitled to claim compensation for loss of profit and earnings whilst the vessel could not be used. In these cases the court held that there had been a breach of warranty but not a breach of a condition in the contract. By contrast in the case of Poussard v Spiers3 the court reached the conclusion that there had been a breach of a condition inserted within the contract. The court stated in this case that the plaintiff was entitled to repudiate the contract on the grounds of the breach as the breach rendered the contract void. In general terms the person seeking to repudiate a contract must do so as soon as the breach becomes apparent. In the situation above Infasuck Ltd knew of the breach some time before hand, but had allowed the contract to continue and had amended the terms of the contract. The court might hold in such a case that by doing so Infasuck Ltd had affirmed the contract, in which case the court may decide that they are not entitled to repudiate the contract. In Hayes (t/a Orchard Construction) v Gallant[2008]4 the court had to determine whether there had been an

Each student will provide the class with an overview of the marketing Term Paper

Each student will provide the class with an overview of the marketing strategies used by two companies competing for the same cu - Term Paper Example P&G’s marketing strategy is to develop distribution channels at the local level, and has correspondingly organized its market development units according to its regional markets. It also aims to develop new product brands and enhance its current brand portfolio. Its core competencies include innovation, brand-building, go-to-market capabilities, scale, and consumer understanding. Among the company’s strengths are its strong R&D focus, market leadership, product portfolio diversification, and strong cash position. However, it has experienced increasing incidences of product recalls, high product prices that have caused a decline in sales volume, and a loss in market share. The company expects to recover, however, by widening its customer base and increasing its worldwide market share by advancing more aggressively into emerging markets. It will realize this goal through three initiatives, namely integration, simplification, and digitization. Eventually, it expects to res ume its former positive market growth. Unilever is a global leader in the manufacture and distribution of fast moving consumer goods. Its portfolio includes some of the best known brands in the world, in foods, home care, and personal care. The company’s forerunner was founded in the late 19th century by William Hesketh Lever, but assumed the name Unilever in 1930 when it merged with other consumer goods companies that had likewise been in existence before the turn of the century. It turned global in the sixties, and attained market leadership in the eighties which it maintains to the present. The firm has manufacturing facilities worldwide, and serves a broad cross-section of the market since its products target customers of all walks of life. Among its core competencies are the ability to conceptualize products, its global logistics network, its scientific research in nutrition, and the ability to communicate and influence public behaviour. Its strengths include a strong br and portfolio, diversified revenue streams, and strong focus on R&D and sustainability. It has a problem, however, in maintaining its sales and profitability performance which have constantly declined in the three years covering 2007 to 2009, indicating that it has a particular vulnerability to the current economic recession. This is attributed to intense competition, rising inflation and reduced consumer demand. The company foresees opportunities for growth in emerging markets and chances to enhance its product portfolio by making some select acquisitions. The firm intends to divest some of its non-core business activities and concentrate on its principal product lines. In the immediate future, it aims to double the size of its business while reducing its impact on the

MBA project Essay Example | Topics and Well Written Essays - 2500 words

MBA project - Essay Example The study is made on secondary data. Qualitative analysis of the information collected leads to the inference that the bank has excellent human resource practices which is guided by a deliberate overlapping of the business initiatives with the employee training needs for the organizations. Recommendations have been made on the basis of this study. These are aimed at improving the bank’s performance in the future. ... This sector is regulated by â€Å"the Sharia law of Fiqh al-Muamalat (rules of transactions)† (â€Å"Islamic Banking Trends - the Future of Arab Banking†). Employee training and development plays an important role in the banking sector in all the gulf countries. Level of involvement of the employees depend on two most important factors; personal characteristics of the employee as well as the culture in the organization. Training and development of the employees of the banks in the Saudi Arabia takes into account factors such as education and age of the employees and the rank held by them in the organization, tenure in the organizational and the pay received by them (AlKahtani 67-78). 1.1 Background Global The Al Rajhi bank is not only a big financial institution in the Saudi Arabia; it is the biggest Islamic bank in the whole world. It has significant influence in the country’s trade and commerce with the rest of the world. Hence, human resource of the bank casts notable impact on the business sphere at the global level. Continental The gulf region is closely knitted with the banks whose business practices are guided by the Islamic culture and religious beliefs. These banks are a part of the financial system of Saudi Arabia and have majorly contributed to the entire continent of Asia. Indeed, performance of these banks is currently considered as the measure of the economic health of the gulf region and also of Asia (Al-Dukheil 56). According to Al-Dukheil, the private sector is becoming increasingly important in the financial sector and contribution of these banks is set to increase further. National There is high Islamic awareness in the Kingdom of Saudi Arabia (At-Twaijri 11-16). This creates barriers for the organizations in adopting a generalist employee

Effect of Urban Settings on Population Health

Effect of Urban Settings on Population Health Policies of Urban Planning that Influence Built Environment Urban settings have a direct impact on the health of the people who live there. Our lifestyles, living standards, health and social behaviours had a significant changes as a result of urbanization. Ratio of people living as drastically changes as before ten year three out of ten are living in cities but in future approx 2050 ,seven out of ten will be living in cities(10). Urban area provide great opportunities for individuals and families to prosper and opportunity with enhanced access to services, culture and recreation that provides a health living environment, because of this favourable aspects people are attracted by urban cities as started living there. But with this favourable condition there are health risk too for people living in cities as big city lights, bustling market places skyscrapers. Many new health challenges and health hazards rises to the denizen of city. In developing world ,environmental factors are the main cause of compelling burden in terms of the of mortality and morbidity. Since a healthy environment is a prerequisite for a healthy population, a combine and broad approach to health and environment is required to protect both the environment and public health. In recent years mortality reduction Progress has although accelerated uneven improvement and large variations in health status persist both between and within countries. As Environment is linked with most of the Millennium Development Goals. But by year 2015 MDGs will be difficult to achieve without proper attention being paid to the environmental risk factors and its management. Policies related to built environment in Developed countries For shaping our lifestyle and environment policy is a effectual tool. In Public health domain researchers are made particularly in the areas how policy changes and to increase physical activity by large scale investments are made in transportation groundwork. Decisive factor in how people get to work is built environment. For active commute, to make easier for people protected bike lanes, sidewalks and availability of bike storage. Similarly physical activity increases by access to public transportation, since it gives people a chance to walk to and from a bus stop . local trains and metro station. Land-Use Policies During the last half of the 20th century and the early part of the 21st century In the U.S., for highway development the direct subsidies and federal housing loans are two major policy decisions that fuelled the rise of sprawling suburban developments. Nonetheless, local cities and towns can enact policies for land-use, such as building codes and zoning regulations and to support physical activity create community-wide environments. Access to Public Transportation Public transportation may help sluggish individuals to travel their workplaces in daily routine ,as it is cost effective especially for people low-income and minority groups, and good for daily physical activity. For disease control and prevention it is recommend for communities to improve access to public transport, this may encourage people to use it. Bike and Pedestrian-Friendly Street Designs and Policies In the Netherlands, by contrast, trips are made by bike are 27 percent .While U.S. people are making more trips by walking .inn 2009 it is approx 10.5 percent of all trips. In Europe umber of policies has been proposed based on successful support of active transport. This policies focuses on making streets safer for walking and biking: minimize speed limits, more time for longer pedestrian crossing, voluminous sidewalks, planting should be done to calm traffic in the roadways, city zones should be auto-free and protected, dedicated lanes for bike are few approaches. Some Other options include offering incentives for not using cars. In early 2000s London made broad bike path, bike parking, and development of traffic safety and congestion pricing .In 2003 drivers have to pay fine to enter in city. From 2000 to 2008 these changes have been accompanied by a doubling in bicycle trips and a 12 percent reduction in serious cycling injuries. In the U.S., to make roads safer for drivers, pedestrians and cyclist a list of policies are made by the National Complete Streets Coalition for local, state, and federal governments. Our surroundings and the policies that shape them have a substantial impact on where, when, how, and how much physical activity we get on a daily basis. Obesity epidemic is caused by lack of physical activity, friendly environments is one way to help turn around the epidemic. Buildings ,roads, communities are many elements to an activity-friendly environment encourage walking and biking; there are some plentiful and appealing places as parks, garden and playground (2). The city has in fact become a key focus for promoting sustainable development policy within UK. ( which city.) Make greater use of integrated urban development policy approaches (by creating and ensuring high-quality public spaces, modernising infrastructure networks and improving energy efficiency, proactive innovation and educational policies. Pay special attention to deprived neighbourhoods within the context of the city as a whole (by pursuing strategies to upgrade the physical environment, strengthen the local economy and local labour market policy, instigate proactive education and training policies, and promote efficient and affordable urban transport. For example, By 2050 Vancouver city in Canada developed a plan to be the world’s greenest city and has approach to determined action plan to achieve its target with the competition with London, New York, San Francisco, Sydney and Stockholm such cities. By 2020 majority of people travels through public transport, cycling and walking. By 2020,0 % waste so that solid waste per capita going to dumping ground or cinerarium is reduced by 40%. BY 2020 Easy access to nature and green spaces with everyone living within a 5 minute walk of such space which will also see the planting of 150, 000 more trees. Human Health By 2020 taking pleasure of the best drinking water of any prime city in the world by meeting/beating national and international standards and 33% reducing per capita consumption. By 2020 WHO target access to the cleanest air of any major world city by meeting/beating. Policies related to built environment in Developing countries The built environment in many developing countries is fast decaying. The factors responsible can be traced to rapid urbanization, rural- urban migration, steady economic downturn, decay of urban infrastructure, and poor quality of original construction, lack of integrated planning, negligent urban housekeeping, and preservation of historic value, disaster and war. This problem is more felt in Africa and Asia where half of the population are either homeless or living in houses which are dangerous to health and an affront to human dignity. Nearly 80.0% of the urban population lives in slums and squatter settlements without adequate water, lighting, sanitation and waste disposal (World Bank, 2005) Following are some of the policy suggestions in developing countries The first to be considered is the need for quality housing and hygienic environment. To achieve this, extensive redevelopment and upgrading programmes through the provision of urban basic services are essential in the area priority should be given to provision of portable water disposal facilities, and proper maintenance of drainages. Sanitary inspections should be regularly carried out on provision of household facilities with the enforcement of environmental sanitary laws. Adequate funding should be given to Waste Management Authority for effective service as well as improved health facilities in the Area. Generally, poverty tends to breed poor environmental and unhygienic conditions that have great impact on human health. This is because poor cannot afford for the facility for a healthy living, most especially, quality housing thus they become vulnerable to health risks. To avoid this situation and assure good environmental standard, public enlightenment and environmental educatio n would be necessary to keep the people well informed about the importance of healthy and hygienic environment. There is only one choice to make and that is preservation and proper management of our environment in such a way that it can be useful for the future generation. As we know health is wealth. The most promising area where the greatest impact can be made in combating the disease burden in our environments and ensure a stable healthier and longer lifespan for people surely lies on investment in environmental sanitation, good housing condition and sound health. Adequate plans should be made therefore to involve stakeholders, individuals and governments (local, state and federal) to redeeming the image of deplorable parts of our cities and rescue the lives of the poor residents.(3)

Tesla: Internal Combustion Engine and Electric Vehicle

Situation Analysis Tesla Motors incorporated is recognized as a leader in quality innovation for its electric powertrain engineering, performance and battery technology. Tesla was founded in 2003 with a conceptual thought of a fully electric, lithium ion powered vehicle that is eco-friendly, aesthetic appealing and a premier performance competitor. Their business plan was simple and had three steps. First, develop a high-end performance sports car to prove that electric vehicle (EV) were both cool and feasible and also can product economically.Second, develop luxury sedan/SUV that would compete with high-end brands like Mercedes, Audi and BMW. Third, mass produce low cost electric vehicles to compete in general category. In 2004, the company raised initial venture capital, while designing their first vehicle, the â€Å"Roadster†, later that year. Initially, the company was primarily funded my Elon Musk and other venture capital investors. The pooled funds fell short of the cap ital needed to fund the manufacturing facility and the latest Model S project. In 2009 Daimler bought preferred stock in Tesla for $50M and in 2010 Toyota invested $50M and Panasonic $30M in stock options.Three months after the Model S unveiling the Department of Energy announced in Jan 2010 that it would loan Tesla $465 million to bring the sedan to market as part of the Advanced Technology Vehicles Manufacturing Loan Program, other major manufacturer received substantially higher loan amounts, Ford was awarded $5. 9 billion, and Nissan got $1. 6 billion . In 2010 company acquired New United Motor Manufacturing Inc (NUMMI) factory in Fremont, California, which was developed as joint manufacturing facility between GM and Toyota. It’s a 5. 5 million square feet plant and contains plastics molding factory, two paint facilities, 1. miles of assembly lines, and a 50-megawatt power plant . Tesla Motors Company is trying to transform the future of electric cars by providing new mea ning to fully electric vehicles as not just only eco-friendly but also attractive and fun to drive. Most other companies tried and introduced all electric vehicles in late last century but none was able to mass produce it economically. Tesla Motors has sold over 2300 Roadster across the world, delivered its first Model S in June 2012 and is currently building its electric sedan at a rate of 80 per week rate (Sep 2012).This vehicle completely set itself apart from its competitor with its efficiency, performance and technology breakthroughs. The company plans is to build 5,000 by the end of 2012 and increase its production to 20,000 cars in 2013. Being a small and startup player in electric auto industry, Tesla Motors has freedom to build the sales model from ground zero that’s very untraditional. Forget traditional dealerships, their Tesla’s main sales locations are in malls and their cars are delivered directly to customers. 2. 1 Market Summary Why electric vehicle?Ris ing gasoline prices, depleting oil reserves, growing pollution, increasing environment awareness, is creating the market for clean and efficient vehicles. There’s no doubt in my mind that in near future this will become the preferred mode of transportation across the world. Currently EV technology is at its infancy but commitment from government and manufacturer will soon take it to next level by building the infrastructure for next generation vehicles. 2. 1. 1 Market Demographics a)Geographics Tesla Motors is a California based company that currently operates in Northa America, Europe, and Japan.All sales are handled through its headquarters in North America, with brokerage service centers located in major metropolitan areas, such as Paris, London, Munich and Tokyo. Tesla has a minute number of stores, when compared to other automobile competitors. A large portion of Tesla’s sales are handled online, which minimializes costs, and adds to the company’s overall e fficiency. Shopping malls, in upscale city centers, in addition to affluent regions of the country that with have a high technological demandappreciate the latest technological developments, are among a few other key points the company considers when entering a new market.With gas prices continuing to move upwards, Tesla’s sale centers will most likely spreadfan to less populated regions as the demand for more economically efficient vehicle increases. b)Demographics Targeted customers are educated affluentrich males who are early adopters in their 30s, 40s, and 50s+ who are in market for performance sports car with pricing range $50,000 and up . c)Psychographics Environmentally conscious customers who want great performance car with zero tailpipe emission manufactured and assembled in U. S. d)BehaviorsModel S will provide customers the option who want alternative to traditional gasoline engine sports performance car with next generation technology. 2. 1. 2 Market Needs Electr ic Vehicle (EVs) technology presents a ready, viable and clear way to reduce our emissions. also tTheir design is very simple compared to other conventional gasoline power automobiles as they don’t need traditional drive shafts and gear box to transform the power from engine to wheel. EVs have electric motor directly coupled to drive wheels, which is powered by rechargeable battery packs.EVs have some key advantages over internal combustion engines . †¢Electric vehicle efficiency is 3. 75 times that of internal combustion engine. †¢Eco-friendly as no tailpipe gases output. †¢Very smooth operation due lack of gear box. †¢Quiet driving experience. 2. 1. 3 Market Trends In 2011, the total sales of electric vehicles reached 18,000, with the help of GM’s Volt and Nissan’s Leaf. When comparing the 2011 U. S. total sales for each electric vehicle manufacturer, with the 2012 sales forecast, the growth potential looks quite impressive.Expectations are assumed to increase upwards to 300% year over year . According to â€Å"Global & United States Electric Vehicles Market Forecast & Opportunities, 2017† the electric vehicle market will witness phenomenal growth in the near future . In 2011 total global revenue from this market was close to 54 Billion USD, showing some promise for environmentally friendly vehicles. For the most part, consumers are cautious when a unique product is introduced to the market. As more electric cars are introduced, consumer confidence will rise, assuming the quality is still maintained.Tesla has a worldwide presence, which means economies, foreign and abroad, need be taken into consideration. The 2013 worldwide trend for auto manufacturing will be incorporating efficiency and connectivity in current and new vehicle models. Electric vehicle design and creation came in third on the auto industries radar. The economic conditions worldwide pose some risk to the automotive industry. When looking at GDP for developed market, aggregately, it has been on a declining more then increasing since 2006.With the contraction, comes a fiscal squeeze to the consumers’ disposable income. In tangentConsequently, inessential items, such as performance electric vehicles, are put lower on consumer demand list. This section should include some information in all the subcategories listed. Demographic trends: Babyboomers have more disposable income than Gen X and Gen Y. There are lots of sources of that. Technological: Include some information about expensive technological innovations consumers have accepted such as iPads, LCD TVs, etc. While many people in the U.S. are suffering from the effects of the recession, others are able to buy expensive technologies for their personal enjoyment. Cultural: Increase in environmental awareness. Lots of articles about that. Regulatory: Tax breaks for electric cars. Economic: Not everyone has been equally affected by the recession. The increase in the co st of gasoline provides an incentive to choose more fuel efficient vehicles. 2. 1. 4 Market Growth All major automakers are preparing to launch electric and hybrid vehicle in wide-range of categories in next five years.The market for electric vehicle will be very competitive and depend upon economy and primarily on gasoline price. Model S fills a void in current luxury market for electric vehicle as currently there’s no real competitive product out in market to compete that could match its performance, style and efficiency. Overall cost of ownership will definitely draw buyers from similar priced gasoline models from BMW, Mercedes and Audi. Model S looks out to be a successful product as company has sold out Model S production orders for 2012 year.Projected market growth for next 4 years. Source: CSM Auto and J. P. Morgan 2. 2 Competition Tesla Model S is designed to position as high-tech luxury sedan car that deliver the sports performance without compromising it efficiency while maintaining zero tailpipe emission. Model S will also challenge the traditional dealership sales model as its based upon Apple retail approach that position the company as independent and innovative. Tesla will compete with all other EVs, hybrid and also gasoline vehicles in automobile market.Overall in current luxury market its competitors will be Audi, BMW and Mercedes. While Tesla has no direct competitors at this time, some prestigious automakers have achieved remarkable levels of fuel efficiency. You need to look at some of the German car makes such as BMW and Audi. You should also see what electric cars are being planned for the future. 2. 3 SWOT 2. 3. 1 Strength’s Tesla is currently one of the only high performance electric vehicles on the market, with exception to the Fisker Karma, allowing for the company to be first in line for consumers as well as investors.Being that it is the first of its kind; the company has attracted a number of young, talented engineers , a highly qualified CEO, and a number of interested third parties. With a Department of Energy loan, helping subsidize its facility, and orders piling up, the company is not short on market orders. Tesla has already established a worldwide presence with dealerships located in many of the major cities. The product itself is fully customizable, allowing each individual consumer to have a hand in the overall process at a price that rivals other premier sports vehicles such as Porsche, Mercedes and BMW. 2. . 2 Weakness’s The company itself is young and thus holds some immaturity in the automobile market today. It has 24 locations in North America and an additional 14 worldwide . It plans to open an additional 10 stores this coming year with costs estimated at $500,000- $1,000,000 depending on the market. One key disadvantage to the automobile maker is its unreliable cash flow. The current roadster model is too expensive for the average consumer, and in the current economic envir onment sales are essential. With additional capital flowing into store construction, future earnings could be affected downward.The low availability of electric charging stations. 2. 3. 3 Opportunities The Model S is the next generation of Tesla Motors incorporated. The lower price point, starting at $49,900, is much more attractive to the average consumer. The Model S has opened additional doors for Tesla; on March of 2012, Athlon Leasing signed an agreement to purchase 150 vehicles for its inventory across Germany, France, Italy, Spain, Belgium and the Netherlands. Once acquired, 50% of Athlon’s Model S inventories were immediately put on hold by their consumers .Consumers today are more aware of their individual carbon footprint and are thus in search of a more sustainable option when it comes to vehicles. With future technology being smaller, faster and cheaper, we can expect the charge rate for the lithium-ion technology to improve, becoming more attractive to your dista nt commuter and or additional energy sources to be invented. As of now, there is a 300 mile cap on the new Model S. Assuming our economy continues to rely on foreign oil supply and not up our efforts in North America; the price of gasoline is expected to climb above and beyond inflation. INSERT GRAPH) As the cost of owning a hybrid, and or full combustion vehicle trends upward due to the gasoline variable, you’ll see a shift from these vehicles to full electric due to the foregone opportunity. Tesla is also looking to develop additional models at lower price points. They have and SUV, the Model X, which isn’t cheaper, but on the right track to consumer needs with expanding their inventory. Lastly, Tesla Motors incorporated not only looks to be branded by as an auto manufacturer, but also as a resource to other industry leaders.It currently supplies electric powertrains to other automakers, including Toyota for its RAV4 Electric. It is also working with SolarCity, anoth er company Musk has invested in, to supply batteries to back up WalMart’s solar panels at 90 stores . 2. 3. 4Threats Other companies will be Tesla’s biggest threat. With consumer demand continuing to grow for a low cost, fully electric vehicle option, it’s only a matter of time before major auto manufacturers such as Ford, General Motors, Nissan, and Toyota enter the market. With visible market share already present, this poses a huge threat to Tesla’s continued demand and thus bottom line.The comparable expected production from these major automakers will be more expensive than average gasoline fueled vehicles, but all less than the Model S. Elon Musk stated, â€Å"We can show that it's technologically possible to other manufacturers. If Tesla doesn’t make it I hope we have nonetheless served that purpose. I don't want to sound dour but it's definitely going to be a tough six months. † In addition, there are some possible downsides to using a fully electric vehicle. One, being if the Model S is left uncharged for greater than 11 weeks and the battery itself is rendered useless.Not covered under warranty, this could pose some issues for major rental arenas such as airports, who do not have the charging capacity for their entire inventory. Once the battery is discharged, it is rendered useless and would need to be replaced in order for the vehicle to be fully operational. The costs to maintenance in replacing the lithium ion battery can be upwards to $40,000 per vehicle . Two, manufacturing and labor costs, inefficient production and high prices for parts, could shy investor and consumers from the company as a whole.On that note, TSLA shares fell 9. 78%, after possible sale rumors surfaced, and ill production numbers hit for the third quarter 2012 for Tesla Motors incorporated. With this lowered guidance, expected gross margins could be impacted negatively due to the Model S delivery limitations. A total of 2,700 to 3,2 50 units are expected to be produced, down from the previous expectation of 5,000. Consumers may find the inefficient use of capital a point of weakness in the young company, and thus hold off on purchases until Tesla maturity is rendered.