Global Warming Is False - 1059 Words

The issue of global warming has become a hot topic in not only in American, but all over the world. For years, many politicians have evaded the issue of global warming. But now, all of a sudden, the Democratic Party vows to combat global warming. Now that the Democratic Party has majority in both houses on Congress, they have taken an emphasis over environmental issues, mostly involving global warming. On January 30th, 2007, Congress held its first hearing about global warming. What was concluded in that hearing was that global warming is a fact, and that it is caused by humans. Al Gore conveniently released a movie called ‘The Inconvenient truth, a movie that showed Al Gore giving a speech about the ‘facts on global warming and its†¦show more content†¦They found evidence by testing the carbon and beryllium isotopes in sediments that suggests the changes in surface winds and surface temperatures are caused solar output. They also found that the Earth has experience drastic temperature changes roughly ever 1500 years, dating back 1000 A.D. Two other scientists, Wolfgang Berger and Ulrich von Rad, retrieved a 5,000 year old sediment from the Arabian Sea. It revealed an unnamed cold period before the Roman Empire, the 1150-year Roman cycle, the 900-year Medieval cycle, and the beginning of the Modern Cycle. This means that the Earth has cooling cycles and warming cycles. They concluded that the Earth has been warming since 1680, the lowest point of a cooling period called the Little Ice Age. With all the evidence the Government has been relaying that proves global warming to be true, why has a lot of information been left out? Why has the Government stopped discussing the facts behind global warming, and begin to solely focus on what American s can do to stop it? The Vice President of the IPCC has stated that there is no evidence that CO2 is causing a climate change. Then why is it that Congress and even the IPCC say that humans are to blame for global warming? The fear that the government has installed into Americans is unjust. More time should be spent relaying all the facts, not just the ones that benefit policymakers and their political agenda s. Works Cited Avery, Dennis. A FalseShow MoreRelated Global Warming is False Essay1730 Words   |  7 Pagesof global warming. They are reminded of Al Gore and his stance on global warming and they automatically think it is true. He has a lot of evidence to back up his theory about how global warming exists and that it is the reason animals are going extinct and also why the climate is changing. Well these facts are wrong and there is evidence to prove it. Global warming is not real and the Earth might even be in a cooling period. There so many reasons to blame people for the epidemic of this false globalRead MoreAnnotated Bibliography on Global Warming1303 Words   |  6 PagesAnnotated Bibliography on Global Warming: Fact or Fiction Fumento, Michael. â€Å"The Cooling Off on Global Warming.† The Washington Times 8 July 1999: 15. LexisNexis Academic . Academic Universe. W. I. Dykes Lib., University of Houston-Downtown. 20 Feb. 2010 http://www.lexisnexis.com.ezproxy.uhd.edu/hottopics/lnacademic/ Fumento explains that a nonprofit group called Public Agenda and American Geophysical Union (AGU) has reported on public frustration about global warming and other pollutants. ThisRead MoreGlobal Warming: Fiction or Truth? Essay example1369 Words   |  6 PagesTrue or false; global warming is a catastrophic event that is occurring by natural and human means that is causing global temperature to rise and that can lead to many disasters? This has been an issue that hundreds and maybe thousands of scientists and citizens have debated about back and forth. The thought of global warming existing is a strong claim that many and most people have been backing up. Reliable sources have claims and evidence that is sufficient to prove global warming but other reliableRead MoreThe Debate Over Global Warming1499 Words   |  6 PagesThe global warming debate has been at the top of the list for environmentalists increasingly over the last twenty years. The controversy of global warming is eithe r considered due to human activity or natural causes. Although the earth’s climate and temperatures have changed, that does not mean it is humanly caused. Despite the pretense linking the association between man and global warming, which is heavily supported by consensus of scientists, eco-sensitive politicians, and the effort to restrictRead MoreGlobal Warming Essay: An Inconvenent Truth 1047 Words   |  5 Pagesbecame interested in global warming during his years at Harvard University studying under Professor Roger Revelle. During the Clinton Administration Al Gore pushed and encouraged energy efficiency and alternate fuel resources. After Al Gore’s presidential election defeat to Georgia W. Bush in 2000, Gore focused his full attention back on global warming. Al Gore Traveled across the United States and around the world presenting a slide show featuring the concerns of global warming. Using updated materialRead MoreGlobal Warming Is Not Occuring1035 Words   |  5 Pagesphenomena known as global warming, luckily, this is just not the case. There are many sides on this debate, some say that the Earth is indeed warming, however some contend that this is not so, furthermore others are not sure about which side they are entrusting the Earth too. My standpoint on the heavily heated and controversial issue is that Global Warming as defined by its proponents is not occurring. I affirm that the Earth goes through natural warming and cooling trends. Global Warming as defined byRead MoreControversial Issues in Entertainment1283 Words   |  6 Pagesspecifically In God We Trust vs. the Freedom of Religion in America. These are from the previous years with the ethical issues which are the war, the same sex-marriages, and the legalization of marijuana, divorce, crime increase, equality, and Global Warming. The commitment of communication was to reach the mass media through the newspaper, radio, magazines, and internet. These are two of the concep ts that were classified. â€Å"News and newsworthiness†, this means it is the main objective for the pressRead MoreReflection On Al Gore s An Inconvenient Truth1470 Words   |  6 Pagesâ€Å"An Inconvenient Truth† Al Gore begins his film â€Å"An Inconvenient Truth† by defining global warming and how it affects our planet. He states that most people believe, â€Å"[t]he earth is so big that we can’t possibly have a lasting impact on the earths environment.† Gore then briefly explains the science behind global warming. Next, he brings in examples of people and places that are being affected by global warming. The most striking affect is that 40% of the world population relies on melting glaciersRead MoreThe Issue Of Global Warming1504 Words   |  7 Pagesaffecting you all. It’s about global warming. This issue will more than likely take away from everyone in the end, or at least humanity’s efforts to be a greater civilization, if you don’t take care of it. My question is, why aren’t you? For billions of years your Earth withstood countless hardships and has since lived among the cosmos, but now it’s going to be intoxicated and fall ill in a manner of hundreds of years, because of you? Global warming is the issue of the earth warming up due to man’s technologicalRead MoreEssay Global Warming is a Myth773 Words   |  4 Pagesto the Earth during global warming. Those who believe in global warming warn that it causes a significant rise in temperature in the Earths atmosphere and oceans, but after doing much research on the topic, I have discovered that the threat of global warming is a bogus one. If the Earths atmosphere was truly rising in temperature, we would see a significant rise in ice sheets melting, just like the ice cubes melted, but that is not occurring. In saying that global warming is occurring, scientists

How The Brain Effects Cocaine Dependent Individuals And...

How the Brain Effects Cocaine Dependent Individuals and Treatment One of the most addictive substances in the modern society that is increasingly abused is cocaine, which is a drug that generates several problems in the society and today’s health care programs. As a result of the increased use of this drug, users sometime develop cocaine addiction or dependence, which is a condition characterized by an overwhelming psychological desire to use the drug regularly. Despite its associated psychological impacts, people increasingly use cocaine and become addicted because it generates euphoria and high levels of energy similar to caffeine. Cocaine addiction or dependence has become a major issue for health care providers because it may contribute to brain and cardiovascular damage, which in turn generates heart attacks, strokes, and constricting heart arteries. Therefore, the treatment of cocaine addiction or dependence is increasingly important in today’s society. This a rticle focuses on examining how the brain effects cocaine dependent individuals and treatment. The first section primarily focuses on providing a biopsychosocial description of cocaine addiction or dependence based on recent research findings. This description includes a discussion on the evolution of cocaine dependence to become a major public health issue. This is followed by an evaluation of the social impact of the problem. The analysis is carried out on the premise on why cocaine dependence andShow MoreRelatedNeural Plasticty607 Words   |  3 Pagesand Biological Effects: Cocaine Dependence and Neurological Adaption In America, Cocaine dependence is an issue which involves nearly every one in three drug related emergency hospital visits, having various personal and social economic impacts (Martell, Orson et al. 2009). Many individuals who suffer have been found to have impaired cognitive functions and manifest a myriad of biological and neurological dysfunctions. The relationship between cocaine and cocaine dependence on brain physiology isRead MoreThe Relationship Between Drug Abuse and Excessive Food Consumption1674 Words   |  7 PagesIn seminar, we discussed the relationship between drug addiction and excessive food consumption. In particular, we remarked that drugs of abuse hi jack the reward pathway that evolved for hedonic food consumption. Drugs such as cocaine cause excess dopamine released in the Nucleus Accumbens, which results in a feeling of extreme pleasure. Over time, the pleasure derived from the drug decreases due to synaptic adjustment and the addict is in a state of anhedon ia (lack of pleasure). Chronic drug useRead MoreEssay about Addiction and the Brain1037 Words   |  5 PagesAddiction and the Brain The ponderance that Brain = Behavior and the inherent ramifications of such proves no more fascinating than when addressed in the context of Addiction and the Brain. Essential to consider is: -what exactly is an addictive/abusive substance (drugs of abuse) -what brain center(s)/chemical(s)are involved -what does it mean to become physiologically dependent -how should the concept of addiction be addressed -how might we use animal models -and whatRead MoreEffects Of Cocaine On The Brain s Reward System3299 Words   |  14 Pages Cocaine is a powerfully addictive stimulant drug that has become increasingly prevalent due to its rewarding effects. The rewarding effects of cocaine are largely mediated by its actions in blocking brain dopamine transmitters to increase extracellular levels of the neurotransmitter in the brain’s reward circuits (Hancock McKim, 2012). Cocaine is administered through the nose, where it is absorbed through the nasal tissues, or intravenously into the bloodstream. Once cocaine has been administeredRead MoreCocaine Is A Powerful Stimulant Drug1574 Words   |  7 PagesDuring the 1800’s, cocaine was first created and recognized for its medicinal purposes. â€Å"Cocaine is a powerful stimulant drug made from the leaves of the South American coca plant† (â€Å"Stimulants†). Cocaine was initially being used as a medicinal drug to reduce the pain of toothaches or as a local anesthesia used for certain surgeries. Shortly after, a new popular drink by the name of â€Å"Coca Cola† was created and contained a small amount of cocaine to provide the users with an increase of energy. DuringRead MoreDrug Use And The Therapeutic Treatment Of Drug Addiction901 Words   |  4 PagesI. Hypothesis It commonly believed that over time, the effects of drug related cues increases the efficacy of relapse. To this end, the researchers are looking to key brain chemicals to aid in the therapeutic treatment of drug addiction. A main concern is how can drug-related cues be counteracted or reduced in patients prone to relapse. In one study, investigators found that â€Å"drug use and relapse involves learned associations between drug-associated discrete and contextual cues and drug taking†¦Ã¢â‚¬ Read MoreDrug Intoxication And Its Effects On Society2240 Words   |  9 PagesCocaine intoxication is one of the main effects a person gets when experiencing cocaine. Cocaine can be highly addictive and nearly impossible to get rid of. People who experience cocaine change physically and mentally. One of the main issues that change in a person is called Euphoria, which is considered as intense pleasures. This issue is the main reason why people want to keep getting high even more withi n time, due to the rewarding feeling the person gets. When on cocaine a person might feelRead MoreDrug Abuse On The Workplace Essay1704 Words   |  7 PagesAlcohol and drug abuse has a major effect on employee absence and lost productively that leaves a negative working environment. It is important a company addresses the right guidelines to keep a drug free workplace. Establishing a clear and fair substance abuse policy and providing frequent drug testing can help with these issues. Drug abuse has proven to be a result of work related stress; companies that provide employee awareness training help teach employees how to better manage these issues. Read MoreDrug Addiction and Drugs1219 Words   |  5 Pagesdiscuss the effect of drugs on individuals, families and society. Ashley Gonzalez Ms. Cooper/Mr.Sussman English II-Period Three 06 March 2013 Drugs Addiction Research proposal Miami Beach Senior High Research Proposal: My research paper is on drugs in the work place. I will define drugs and the laws governing drugs in the workplace. My research paper is on drugs. I will define drugs. I will discuss the causes and effect of drugs. IRead MoreTendencies of Developing an Addiction1615 Words   |  7 Pagesaddiction – from reward to motivation Despite the fact that these studies give an overview of how a pleasurable effect can lead to addiction, they do not fully answer the question as to why some people are more prone to this disorder than others. To clarify this uncertainty, factors from all levels of analysis need to be examined. The studies above are fairly reductionist as they only focus on the effect of neurotransmission of dopamine in addictive behaviour and do not consider other aspects that

Financial Analysis - 1614 Words

Consequences of Accounting During the 2008 Financial Crisis Group 3 October 4th, 2011 Actors in the 2008 Financial Crisis ï‚ § U.S. Government ï‚ § European Union o Commission o Political figureheads ï‚ § Banks o U.S. o E.U. ï‚ § International Accounting Standards Board (IASB) ï‚ § Investors and External Regulators 10/3/11 2 Actors in the 2008 Financial Crisis (US Government) o Generally mentioned indirectly in the news articles o Not in the forefront of the case, as banks were driving policy o Presumably, wanted to allow U.S. banks to appear and remain competitive In the case of the financial crisis, being competitive meant not showing large losses on financial reports. Therefore, some leniency in accounting (e.g., use†¦show more content†¦Simultaneously, they give banks the go-ahead for moving toxic assets away from their trading sheet, and therefore off of their Q3 report. This is the first time pressure is applied (albeit at this point only as an inference of future EU requirements) to the IASB. 10/3/11 9 IASB Accounting Changes (October 3rd - 4th) o October 3rd - 4th : European leaders issue a response to the American changes in policy by announcing that they will be reviewing and adjusting their own policies in the interest of keeping European banks competitive. Since they have very little time before Q3 reports, they make it clear that their intention is to change quickly. Although they do not at this point specifically state the need for IASB changes, they do announce their intention to align with the US to stay competitive, and therefore an IASB change is all but guaranteed. 10/3/11 10 IASB Accounting Changes (October 7th) o October 7th : European finance ministers formally announce their change of course away from mark-to-market accounting so that EU banks’ upcoming Q3 reports can compete with their American counterparts. A fairly informal political ultimatum is given to the IASB in the quote â€Å"we expect this issue to be solved by the end of the month†. At this point, it is clear that the IASB must change their stance immediately or lose any semblance of advisory power. 10/3/11 11 IASB Accounting Changes (October 12th - 13th) oShow MoreRelatedFinancial Statement Analysis : Financial Analysis1558 Words   |  7 Pagesyou hear the phase financial statement analysis, one wonders what is stands for. financial statement analysis is one of the most important part of any company to be successful. The reason companies rely on financial statements is for the company to come profitable even if the company is small or large. When companies use financial statement, it helps them to see if they are being profitable, by being used in different areas and reviewed by different departments. Chief Financial Officer and other executivesRead MoreFinancial Statement Analysis : Financial Analysis759 Words   |  4 PagesWoolworth Financial Analysis Financial statement analysis assists a business entity, business shareholders and other people interested, to analyze the figures in financial statements to present them with superior information about such most important factors for decision making and ultimate business survival. As exemplified by Gibson (2001), income statement, balance sheet, and cash flow statements project the financial performance a company at the present and probably the future. According to theRead MoreFinancial Analysis1076 Words   |  5 PagesCango Financial CanGo Financial Analysis Report The success of a business depends on its ability to remain profitable over the long term, while being able to pay all its financial obligations and earning above average returns for its shareholders. This is made possible if the business is able to maximize on available opportunities and very efficiently and effectively use the resources it has to create maximum value for all involved stakeholders. One way the performance of a company can be measuredRead MoreFinancial Trend Analysis Of Tata Steel Ltd Essay1257 Words   |  6 Pages TERM PAPER ON â€Å"Financial Trend Analysis Of TATA STEEL Ltd.† BY SAMIKSH SHARMA {A3146915005} B.Com (H) – Evening Class of 2015-18 Under the Supervision of: Dr . ATUL KUMAR In Partial Fulfilment of the Requirements for the Degree of Bachelor of Commerce (Honours) At AMITY COLLEGE OF COMMERCE AND FINANCE AMITY UNIVERSITY UTTAR PRADESH, 2015-18 INDEX S.NO CONTENTS PAGE NO 1. TITLE PAGE 01 2. INDEX 02 3. DECLARATION FORM 03 4. ACKNOWLEDGEMENT 04 5. EXECUTIVE SUMMARY 05 - 06 6. INTRODUCTIONRead MoreFinancial Analysis of Lee College1527 Words   |  7 PagesFinancial Analysis of Lee College Not-for-profit organizations are required to produce financial statements that provide information about their financial position and performance. Lee College is a private, not-for-profit college that prepares its financial statements in accordance to the accounting standards of the National Association of College and University Business Officers (NACUBO). I will prepare a Statement of Activities, a Statement of Unrestricted Revenues, Expenses, and Other ChangesRead MoreFinancial Analysis2455 Words   |  10 PagesContents Executive Summary 3 Issues: 4 Recommendations: 4 Value of synergies and intrinsic value per share of Antarctica 5 Form of payment; Cash or common stock? 5 Share-for-share transaction 7 Term sheet and its components 8 Economic Analysis 8 Recommendation 9 Executive Summary In 1999, the CEO of Companhia Cervejaria Brahama (largest brewer in Brazil) was considering the bit for Antarctica (second largest brewer in Brazil). The purpose for this merger was to exploit the potentialRead MoreFinancial Analysis : Financial Information970 Words   |  4 PagesFinancial ratios make it easier for quantitative analysis, where financial information is analysed by investors, as the numerous numbers contained in a company financial statement can leave them confounded. There are five to six main types of financial ratios including liquidity measurement ratios, profitability indicator ratios, debt ratios, operating performance ratios and cash flow indicator ratios (Richard Loth, n.b and Jim Riley,n.b)1 and 2. However, these can be grouped into two principal categoryRead MoreFinancial Analysis2238 Words   |  9 Pagestimes | Apendix: Ratios of the Grand Hotel Financial analysis | | | Financial ratios are useful tool to analyze the firm performance and financial situation or to compare the firm’s financial situation with other. It will help managers or the board of director to make good decisions in their performance and future prospects. Financial ratios could be classified into five types: profitability, liquidity, financial leverage, asset turnover, and dividend policy ratios (PaulineRead MoreFinancial Analysis4661 Words   |  19 PagesFinal Project – Financial Analysis Beatrice Valdez, MBA Student Capella University MBA 6016 Finance and Value Creation [ May 16, 2012 ] Michael Blagg, Professor Table of Contents Executive Summary | | 3 | Historical Financial Statement Analysis: Financial Ratios | | 3-4 | Balance Sheet | | 4-6 | Income Statement | | 6 | Statement of Cash Flows | | 6 | Pro-Forma Financial Statements | | 7 | Balance Sheet Pro-Forma | | 7-8 | Income Statement Pro-Forma | | 9 | CashRead MoreFinancial Ratio Analysis : Financial Ratios Analysis1634 Words   |  7 Pages UNIVERSITY OF HOUSTON CLEAR-LAKE HADM 5233: FINANCIAL MANAGEMENT II ASSIGNMENT: FINANCIAL RATIO ANALYSIS UHCL Honesty Code â€Å"I will be honest in all my academic activities and will not tolerate dishonesty.† Uday Sekhar Reddy Mareddy

Rhetorical And Critical Approaches Public â€Myassignmenthelp.Com

Question: Discuss About The Rhetorical And Critical Approaches To Public? Answer: Introducation With a donation of $ 20 million and various global programs the non profit Pretty Foundation makes a promise to long lasting improvements in education and women empowerment. Their main motive is not only to transform the lives of some of the poorest, but also to influence their global, regional and national agendas to work towards an equal society. The two new partnerships of the pretty foundation with the UNICEF ( Education ) and CARE ( Women empowerment ) has build on the achievements and the learning that has been made on the previous Global Programs that has ended in January 2017. With this new pledge, the total donation to the Global Program is more than a million in terms of the Australian currency. Over 10000 children are reached with education and almost 100000 women are empowered to expand or start their business. In addition to this the Government have added more resources towards the women empowerment and their education in some of the remotest and the poorest parts of the state. These have eventually made the program a huge success. We have seen that our program have made a real change and that makes both our foundation and our partner organisations very eager to move into the next gear. There is a constant need for some new innovative solutions and the Preety Foundation will continue to be a catalyst to make a positive change to the state. It is indeed a long term commitment that the foundation has taken as stated by XYZ, the General Manager of the Preety Foundation. In a recently launched Impact report, 2016 - 2017, the Preety Foundation has completed all its efforts so far and the program is also elaborately discussed in a short film Pretty foundation and its vision on Women Empowerment It is my pleasure to stand before you and deliver a speech on the Pretty Foundation and its work on empowering women. The story of this Pretty Foundation is quite similar to the other non profit organsations and has a far reaching impact on the negative body that has been well documented and it is only degrading due to the social media influences, its traditional and peer pressures. These have a drastically negative impacts on the women in our society and the girls of the next generation. This negative body image not only causes a distress but also contribute to the development of the unhealthy weight loss, depression and low self esteem. Our vision is to make the women feel confident about their body and to empower them with some sort of business or jobs with the help of proper education and health hygiene. The mission of the Pretty Foundation is to empower the girls and the women of our society and make them feel positive about their body. In recent days, it is seen that the young girls have a nose for a perfect body and the concept of the body shamming has developed. From our research the primary focus that we gained is that from the childhood there is a concept that is built on building a positive body. That is the main reason behind making this orgganisation and to help those children counsel through different ways so that they can be proud of their body color, tone and shape. There is nothing called the perfect body structure, these are all our interpretation ass to how we would like to see our self in the mirror. The primary focus or rather the age group that has been targeted is from the age group of 6 to 12 years. In order to make the society understand we need to start with the roots and lay the foundation there, so an early initiative has been taken to speak to girls and their parents as well that will include equipping and educating them with the different tools of confidence, languages in order to build the resilience to their daughters. There is a need to build gender equality in the society, women are in no way backward all they need is a push firm behind and they will conquer the world. I belief the notion o the empowerment comes only when there is a drawback so there are some famous women who are the face of a country, hence it is wrong to state that the women are lacking behind. The world is changing slowly but not rapidly on their way of looking upon a women. Earlier there was no concept of women empowerment, and they were confined to the four walls of the kitchen and maximum to their house but now slowly the concept is changing.All they need is a little push from behind in order to succeed for those who lacks the financial and the mental support and are coming from socially backward class. Text: The first page is all about the reality and the vision of the Pretty Foundation. The main motive of the organisation has been discussed along with its focus and the mission has been briefly introduced. The links to the Instagram and the Facebook pages has also been marked on their page. The website link along with the recently published journals is also described as one liners. logo of the website Text: The reason to chose the pretty foundation has also been described with the use of the different pictures along with catchy tag lines. The name why pretty was used and its recent campaigns has been stated. People could also write newsletter and share various inspirational story and also even if the have any problem. The website is all about the people who checks into their page and get to know about their orrganisation. Text: The campaigns like why the Pretty Foundation is powerful has been described. The reason behind why to chose this foundation, how it will be beneficial all has been discussed in this page. The campaigns are highlighted along with its positive impact on the society and the women has also been described. Text: There are different partners of this foundation that includes the agency and the funding partners. The agency partners include the Green Point media, The Township, The Cadena photography and the Essence Communications are some of the renowned ones. Image: PDF files that can be downloaded on how to help the parents so that the children can get a bright future Text: In this page the guidelines to the parents has been briefly explained. The parents should note this and van easily download the different PDFs which is about the organization as well as the guidelines towards the fake notion of a perfect body has been explained. Colorful pictures of children with the articles has been provided Text: The articles that has been recently published has been provided in the page. The most recent article includes the small changes for promoting a healthy body image in our daughters is the one and the date of the publication was in August. The different ways on how to donate to this organisation and the people who have donated is stated in this page. Text: The places through the social media that includes the Facebook, Instagram, Gmail and various other social medias has been provided. The address of the foundation has also been stated so that the people who are willing to drop in can easily avail their services. Some off the services are even free of cost and some are of minimal charge Analysis of approach document There is a need to alter to the different communication tactics so that the promotion may reach to maximum number of people through all possible ways (Rosenbloom 2014). The use of the speech scripts, the brochures and the press releases will help in all ways to the promotion of the Pretty Foundation and it will make the event successful. The media releases is for the journalists who will be solely responsible to telecast the event live on television or radio services or they will print it on the newspapers and magazines the following day (Van Dijk 2015). Hence, there is a lot o importance of the different communication tactics and so they must contain all the details of the program in a proper way (Friend and Jessop 2013). Apart from the website of the client, different books and journals were used in order to understand how to hold a speech and make a brochure for a non profit organisation . Research have been on the different ways on how to write the approaches of the documents and the web copy also. Apart from the website of the client, a study has been made to the other different non profit organisations even. A depth study and research has been done in order to build this assignment and make it to a good grade. The persuasive appeals that was applied while making this assignment is a mere mixture of the logos that is the logical implementation, pathos that is an appeal to the emotions of the audiences and lastly the ethos which is moral knowledge and expert level. In order to build this project, there was a need pathos to understand what the customer wants and how to fulfill their needs and on the ways on how to approach them (Austin and Pinkleton 2015). The ethos and the logos is also added so that to build this assignment with proper logic and knowledge so that it may be well presented. Lastly, it can be stated that to make any work a success there is a need to add a pinch of professionalism (Toth 2013). References Austin, E.W. and Pinkleton, B.E., 2015.Strategic public relations management: Planning and managing effective communication campaigns(Vol. 10). Routledge. Friend, J. and Jessop, N., 2013.Local Government and Strategic Choice (Routledge Revivals): An Operational Research Approach to the Processes of Public Planning. Routledge. Rosenbloom, D.H., 2014.Federal service and the constitution: The development of the public employment relationship. Georgetown University Press. Toth, E.L., 2013. The case for pluralistic studies of public relations: Rhetorical, critical, and systems perspectives.Rhetorical and critical approaches to public relations, pp.3-15. Van Dijk, T.A., 2015. Critical discourse studies: A sociocognitive approach.2015). Methods of Critical Discourse Studies, pp.63-74.